iGaming needs the right ad format for each player stage. Learn how to aligning ad formats (video, rich media, personalized) with the full player lifecycle for optimized ad spend.
NFT games offer a new frontier for iGaming. Learn how programmatic advertising, with in-game and rewarded video ads, can acquire crypto gaming audiences and boost app installs.
The crypto audience is diverse. Learn how to segment crypto enthusiasts, Web3 natives, and DeFi degens for programmatic success via nuanced targeting and tailored messaging.
Reach valuable crypto holders in iGaming and see how programmatic advertising, leveraging blockchain data and user behaviour, can precisely target digital wallet users for significant growth.
Programmatic advertising is key for iGaming customer retention and upselling. Leverage it to foster loyalty, prevent churn, and boost lifetime value through targeted engagement and personalized offers
Unlock iGaming success with programmatic personalization using hyper-targeting, dynamic content, and customized offers based on player behavior for increased engagement and loyalty.
Building a strong iGaming brand is vital. Learn how programmatic advertising enhances brand awareness, builds an online casino reputation, and boosts a sports betting brand for long-term success.
Gamification boosts iGaming engagement and loyalty. Integrating game-like elements with programmatic advertising drives retention through personalized, interactive player experiences.
AI is revolutionizing iGaming programmatic advertising. It drives predictive analytics, audience segmentation and bidding optimization for unprecedented personalization and efficiency.
The sports betting world is dynamic. Programmatic advertising offers real-time, data-driven campaigns for operators. Learn how to leverage it for live events, targeted messaging, and maximizing ROI.
Connected TV (CTV) offers iGaming brands a potent way to reach engaged audiences on the big screen. Learn more about CTV's advanced targeting and engaging ad formats to boost your brand!
iGaming publishers: maximize ad revenue with header bidding. This strategy creates a competitive auction, boosting bid prices and optimizing yield for your ad inventory and betting site traffic.
Combatting ad fraud is essential for iGaming. Learn about common tactics and safeguards to protect your programmatic spend, ensure legitimate traffic, and boost ROI.
Data privacy is crucial for iGaming. This article explores adapting programmatic advertising to a cookie-less future, focusing on privacy-first solutions to build player trust.
Unlock high-value iGaming players. Programmatic in-app advertising, with playable and rewarded video ads, boosts engagement and ROI in mobile gaming.
Focus on the rise of crypto casinos and how programmatic can reach this niche audience, touching on regulations and targeting.
Explore how DCO personalizes ads in real-time, showcasing different games/offers to specific user segments.
Discuss how to bring back lapsed players and incentivize active users through sophisticated retargeting campaigns. Leverage personalized offers, behavioral data, and cross-channel messaging