LIFT Creative Policies

1. CREATIVE CONTENT POLICY

These policies don't replace or alter your ^® Insertion Order Terms - they are in addition to those terms. If you do not agree to comply with such guidelines and requirements, you have no right to use the lift^® Demand Side Platform. lift may update these policies from time to time.

Prohibited Creatives and Related Content

You cannot use ads that do any of the following (or link to any website or other online property that does any of the following):

• Promote fireworks, electronic cigarettes, vaping devices, spray paint, etching cream
• Promote tanning services utilizing ultraviolet light
• Promote dietary products containing ephedrine group alkaloids
• Promote Salvia divinorum or Salvinorin A, body branding, permanent tattoos
• Contain nudity, suggestive content, or promote adult products/services
• Install spyware, trojans, viruses or other malware
• Incite hatred of any race, religion, creed, class or ethnic group
• Describe, depict, or glorify pain, suffering, torture, violence or death
• Sell or promote firearms, ammunition, bombs or other weapons
• Sell or promote illegal drugs, drug paraphernalia
• Promote P2P file-sharing, torrent, or copyright infringement
• Infringe intellectual property rights
• Violate any applicable law, regulation, or court order
• Contain profanity or promote hacking/cracking
• Sell or promote alcohol or tobacco
• Are misleading or employ phishing techniques
• Contain auto-play audio (Display Banner Ads only)
• Contain annoying/distracting images or excessive animation
• Initiate downloads or automatic redirects
• Pop-up on webpage, expand beyond original size
• Mimic system errors or messages
• Are unbranded

Preapproval Required

You can only use the lift^® for ads that do any of the following if you have prior written approval from lift (email sufficing):

• Sell or promote products related to sexual health, including condoms and birth control devices
• Promote or depict political or religious topics

Other Restricted Creatives and Related Content

Violations

At lift^®'s sole discretion, lift may assess a surcharge for any violation of these policies and/or immediately terminate your access to the Demand Side Platform. If lift assesses a surcharge, we will use our reasonable discretion to set the amount of the charge.

2. CREATIVE GUIDELINES

Display Banner Ads

Accepted Display Banner Ad Sizes

Video Ads

3. HTML5 GUIDELINES

We accept HTML5 format creatives for use in the lift^® platform that adhere to the following specifications. Please follow them carefully. If you have any specific questions please direct them to: support@moot.group

Content Requirements

• Click URLs / landing page URLs NOT to be embedded in the creative
• clickTag variables should NOT be defined in the creative
• Creative should NOT be wrapped in anchor tags
• Creative must NOT expand out of their initial boundaries
• Your html file MUST be named index.html
• All supporting assets should be included in the zip file
• Libraries and scripts should use https:// protocol
• Folder naming should include size (e.g., /300x250)

File Size Limit

• Should be no more than 200kb per creative
• Assets should be compressed and as small as possible

4. ADSERVER TAGS & MACROS

3rd Party Ad Server Tags & Macro Implementation

lift^® supports the use of 3rd Party Ad Server Tags and Trackers from their approved list of vendors: AdForm, App Nexus, Atlas, Celtra, ComScore, Doubleclick, Double Verify, EyeBlaster/MediaMind/Sizmek, Falk, FlashTalking, Integral Ad Science, Mediaplex, Meetrics, Open Ad Stream (24/7)/24/7 RealMedia, OpenX

Essential Macros

Other Available Macros