Expand Your Reach with Lookalike Audiences
To scale your iGaming growth, you need to find new players who mirror your most valuable existing customers. lift® Lookalike Audience capabilities allow you to efficiently expand your reach, whilst boosting engagement and conversions
Discover Your Next Best Player with Intelligent Audience Expansion
Enhanced Precision Targeting
By targeting users who statistically resemble your ideal customers, Lookalike Audiences dramatically improve campaign precision. This ensures your marketing budget is directed towards individuals most likely to engage with your iGaming offers.
Resonate with Receptive Audiences
Leverage your first-party data to create 'seed' audiences of your highest value players – from active bettors to high LTV casino patrons. Leading to more efficient spend and stronger ROI.
Drive New Player Acquisition
Ultimately, Lookalike Audiences are a powerful engine for new player acquisition. By connecting with high-potential users who are pre-disposed to your offerings, lift helps you accelerate sign-ups, deposits, and game play, driving continuous growth for your iGaming brand.
Boosted Engagement
Ads delivered to Lookalike Audiences inherently resonate more deeply, as these users share underlying affinities with your existing player base. This translates directly into higher click-through rates, increased interaction with your creative, and a more positive brand reception.
Reach Your Key Targets on Every Device
Desktop Ads
Engage users with stunning ads on their desktops, ensuring high visibility and interaction
Mobile Ads
Capture the attention of on the go users with mobile optimized ads that fit perfectly on any screen
Tablet Ads
Reach your audience with immersive ads on tablets, offering a seamless viewing experience
Results That Speak for Themselves
We've worked with some of the biggest names in the industry to help them grow their business.
Here are some of the results we've achieved.
A tier 1 operator partnered with lift® to scale their global sportsbook activity.
Over 4 years, we've run campaigns in 18 markets, growing spend from £5K to £400K monthly. Our long-term approach and ML-driven platform helped deliver strong results, especially across LATAM.
BetVictor partnered with lift® to trial programmatic as a new revenue stream.
lift®'s smart pixel enabled tracking of registrations and depositors, feeding the algorithm richer data. With steady optimizations, BetVictor now sees CPAs of ~£15-20 monthly.
An established operator partnered with lift® to boost new-brand visibility in France.
In just 4 weeks, registrations rose by 250%, with CPAs for FTDs ~70% lower than PPC or SEO-thanks to lift®'s programmatic magic.
A well-known operator teamed up with lift® to expand acquisition in Portugal.
In 5 weeks: +44% conversions, +120% impressions, +250% clicks-while CPM dropped 10% and CPA 20%. Smart optimizations, real results.
A US Casino partnered with lift® to leverage CTV after facing YouTube restrictions.
With an €80K budget over 2 months, we ran national campaigns on Hulu, Paramount+ & more-achieving a CPV as low as €0.02.
A US Sportsbook partnered with lift® to drive exposure via Connected TV.
With a $100K budget, we ran CTV ads on ESPN, DAZN, NFL & NBA-cutting CPV to $0.03. Using IP matching, we tracked both registrations and FTDs across the funnel.
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