Lift x Lottomart Case Study
How Lottomart Scaled 3× Without Breaking CPA
Lift helped Lottomart turn paid media into a compounding growth engine by prioritising monetisation first, and scaling acquisition only once performance stabilised.
The Challenge: Scaling acquisition without losing monetisation
Like many iGaming operators, Lottomart faced increasing inefficiencies as it scaled.
- CPAs rose with higher spend
- Registrations did not consistently convert into deposits
- Visibility into long-term value was limited
The goal was to scale acquisition without compromising monetisation and LTV.
The Solution: Monetisation-first, then scale
As an audience management and acquisition platform, Lift took a fundamentally different approach to growth. Instead of scaling acquisition first, campaigns were built around high-intent audiences and revenue-driving behaviours from day one:
- Focused early activity on retention and retargeting
- Optimised toward first-time and recurring deposits, not registrations
- Used first-party data and behavioural signals to identify high-value users
- Expanded acquisition only after CPA and monetisation patterns stabilised
This created a unified optimisation loop where acquisition and retention reinforced each other.
The Results: Strong scale without sacrificing efficiency
Lift delivered a controlled, high-quality scale without sacrificing efficiency:
- ~3x increase in activity
- 4.5x growth in registrations
- Blended CPA remained stable within the $5-$15 range
- ~65% of registrations converted into first-time deposits
- 75-85% of all events were monetising actions (FTD + RD)
- ~8.5 average deposits per returning user
Despite significant scale, CPA stability was maintained throughout, which is a rare outcome in iGaming acquisition.
Why It Worked
Most strategies treat acquisition and retention as separate problems. Lift approached them as a single system by prioritising monetisation early, stabilising CPA, and scaling acquisition on top of proven value. This enabled Lottomart to build a model where growth compounds over time.
Client Testimonial
Collaborating with Lift has been key to advancing Lottomart's customer acquisition through programmatic display. Their platform and team consistently help us reach valuable audiences effectively, proving them to be a strong partner in our growth.
Ronny Spaller, Head of Acquisition at Lottomart
About Lottomart
Lottomart is an iGaming operator offering a wide range of lottery, casino, and instant win games. Operating in a highly competitive environment, the business focuses on sustainable growth, retention, and long-term player value.
Next Steps
Talk to our sales team or download the full case study to explore how this approach can work for your business.